Whether you’re shopping for yourself, a secret Santa, or just a friend with really good taste, there are plenty of new releases and promos from kawaii brands for Black Friday! I’ve collected some of the deals from small businesses and indie brands so you don’t have to hunt them all down yourself.
This is now the 3rd annual Black Friday round-up featuring all things kawaii! (You can find 2021 here and 2020 here .) I’ll be updating this list throughout the weekend, so if you’re an small business or indie brand and want to get added, please email me or DM me! Just let me know what the promo is and give me a link to your site.
Glitter Bones Boutique
Glitterbones Boutique will be release Sailor Scout Berets and Scrunchies on Friday November 25, as well as additional sales site wide.
Dollbe will be offering black colorways of their original prints. Sale begins Friday November 25-28.
A Gato Designs
On Friday November 25, A Gato Designs will be offering three kinds of lucky packs: accessory pack, garment pack, and super back. Their lucky packs will be offered in three sizes (1, 2, and 3) and three styles (gothic, sweet, and classic). Packs will be offered through November 28 or whenever stock run out.
Mossbabger will be restocking their rosettes (primarily in the black colorway) and offering lucky packs on Friday November 25 at noon CST.
The Lolita Collective
Beginning November 20 through November 28, The Lolita Collective will be offering free shipping on all US orders with code BFSHIPP22 and certain lolita items will be 20% off (discount applied in cart automatically).
On Friday November 25, Puvithel will be offering 15% off everything, an additional 25% off seconds, 30% off in stock “Anxiety Angel” items, and offer Black Friday lucky packs.
The Black Ribbon
The Black Ribbon will be doing a ” Cozy Couch” collection released on Monday, November 28. The release will include old favorites such as the Gobelin Bodice, Holiday Home Skirts, and some “bunny bear” mini dresses!
On Friday November 25, Wax Poetic will be offering 20% off, no coupon code needed.
Riinekanzaki will be offering a sale sitewide.
Neant Glass will be offering a new style with butterfly wings on Friday November 25.
Night Whisper Designs
On November 25, Night Whisper Designs will be offering various sales on their site.
Le Petit Miaou
From November 25 through November 30, Le Petit Miaou will be offering free shipping on orders over $35 with code WeekendofThx.
Cotton Candy Feet
On November 14 , Cotton Candy Feet will open a happy pack preorder. The packs include a purse, small hair clips, big hair clips, and two bracelets. It comes in over 10 colors and ranges from $59.99-64.99. Preorder will close November 30 or when production reaches capacity.
Japan based Choclat Chaud will be opening a preorder for their new ita pinafore dresses on November 25.
Paradise Rose Shop
November 18 through November 30, US based Paradise Rose Shop will be offering 25% off their entire shop, no code required.
Confectionery Cutie will offering 40% off sitewide with code BF22.
Basura Gang is celebrating “Pink Friday” with a week long sale. Their promos include lucky packs, discounts on a variety of items, and freebies for purchases over $30 and $80.
Dream Holic USA
Dream Holic USA is offering is offering 20% off sitewide with code Thanksgiving22 from now to Monday November 28.
Me Likes Tea
Me Likes Tea will offering 30% off sitewide (except MTO petticoats) on Friday November 25 to Monday November 28.
Miss Alphabet will be offering 20%, 30%, and 40% off items in their shop beginning Thursday November 24 to Monday November 28.
Miss Octopie’s whole site will be up to 30% off during their Super Sales Week. Check their site for details.
Belladona Lolita will be reopening their webshop. All wigs and necklaces are 30% off.
Kuroshiro Kawaii will be offering a variety of deals including 15% off ACDC Rag, Sex Pot Revenge, Funky Fruit, Ugly Plants, Demonia, and Priscilla Wigs, 30% off blouses from Nightwhisper, 10% off other blouses, and 20% off KS Kawaii items. The sale will begin Thursday November 24 and end at midnight on November 29.
Le Flacon Boutique
Le Flacon Boutique is offering lucky packs. The sale will run from November 20 to November 27.
Pyshkin-Pyshkin will be offering their “Cozy Christmas” collection, a sitewide sale, and a sample sale.
Bloomer designer Nemeth Wild is offering 20% off their entire stock, no coupon code required.
Ugly Plants will be offering 25% off non-clearance items. This will be your last chance to shop for the shop closes for the end of the year (they plan to reopen February 2023).
Dreamily Apparel will be offering 25% off everything with code BLACKFRIDAY from now until Monday November 28.
Martha Rotten Jewelry
Gothic Martha Rotten Jewelry will be offering 20% off site wide from noon Friday November 25 until Monday November 28 at midnight with code YULE22.
Canadian pin maker Sparkle Collective is offering up to 30% off site wide with 15% off $10 USD, 20% over $20USD, 30% off $50 USD. See their site for details.
Canadian kawaii brand Celestial Fox is offering 25% off almost everything, no coupon code required.
Teddy Rebel Co
US based Teddy Rebel Co is still accessory bundles. Listings are available now through Monday November 28.
US based kawaii and fairy kei brand Prismatic Pastel is offering their biggest sale of the year.
Nerdy Bit is offering 20% off all appearel (except short) from Thursday November 24 to Saturday November 26.
Atelier Faerie Nails
Atelier Faerie Nails is offering 10% off select nail sets and 20% off your entire when you buy 2 or more sets.
Kawaii artist Midnight Springs is offering freebies on orders over $50, including stickers for orders $50 and over, pins for orders $100 and over, and gatcha spin on orders over $150.
Txarra Otsoa Originals
Txarra Otsoa Originals is offering 10% off everything from now until Monday November 28.
Gothic lolita brand Elegy is doing a small release and offering 15% off everything (except their brand new batwing JSK) with code HELLYEAH from November 25 through November 27.
Slow fashion kawaii brand Rebel Cute will be offering a sale beginning Thursday November 24.
Lumina Love will be offering 25% off everything in their store.
Kawaii inspired fine jewelry brand Bisoulovely is doing their biggest sale every with up to 40% off.
Baby The Stars Shine Bright (San Francisco)
Baby San Francisco is offering 15% off with code HARVEST15 beginning Wednesday November 23 through Wedneday November 30.
Kawaii Goods will be having a sale with all items 20% off from November 25 through November 28.
Plus Hii Kawaii
Plus Hii Kawaii is offering 30% off accessories and 15% off clothing.
Sweet Poison Cupcake
Sweet Poison Cupcake will be offering 10% off their in store stock and a free mirror with every purchase.
Arizona kawaii store Kei Collective will be offering up to 20% off select brands on Friday, Saturday, Sunday, and Monday in addition to 30% off select second hand items. Brands will change each day, so be sure to check their website for details.
Clammy Heart is offering BOGO bags, patches, discounts on select styles, spend $100 and get a $10 giftcard, and more. This is there biggest sale ever.
Kawaii activewear brand Kobito Clothing is offering 15% off with code BLACKFRIDAY, free shipping on orders over $200 with code 200FREE, and orders over $500 receive a free gift.
Fairy Tale Teas
Fairy Tale Teas is offering 40% off everything in their store.
My Violet is offering 30% off sitewide and free shipping on orders over $200.
P Barb Art
P Barb Art is offering 20% off everything and free shipping on orders over $50.
Kaneko is doing a sample sale and offering 10% off their Noblesse Oblige vests.
Coffee Cakey is offering 15% off everything with code WINTER22.
Angelic Pretty USA
Angelic Pretty USA is offering up to 50% off select items for “Pink Friday.”
Caliko Studios is offering 15% off Etsy accessories, 10% off cardigans, and 10% off custom orders until November 27.
Gothic brand Kursed Threads is offering 30% off their signature jacket.
Dandy Puppeteer is offering 25% off your total purchase on Saturday November 26 with code SBS.
Pretty Sour released a new patchwork sweater and is offering 20% off their entire site with code SOUR20.
Sugarlich will be offering 25% off your entire order and is releasing new frog dad hat, frog sticky notes, a stationary bundle, and mushroom mystery bag from November 25-28.
Koko Kuma is offering $10 off $50 orders, $20 off $100 orders, $30 off $150, and $40 off $200 with code BLACKFRIDAY2022.
Starlight Deco Dream
Starlight Deco Dream is offering 30% off all items, including their sales items.
Wunderwelt is offering 10% off all orders over 20,000 yen (some exclusions apply) from November 25 to November 27.
Kawaii art and apparel maker Moshimelon is offering 20% off orders of $35 or more. They’re also offering Patreon exclusive pins to everyone until Monday. On Saturday, orders of $50+ will receive a free B grade pin.
Frilled to Death
Nail artist Frilled to Death is doing a giveaway. One lucky winner who places an order on Saturday November 26 or Sunday November 27 will win a $20 gift certificate on a future order.
Sleepyland Shop is offering 20% off your entire purchase for Small Business Saturday with code SMALLBIZYAY.
Onegashi Shop is offering a variety of discounts on their shop, including blouses starting from $12, 10% off lolita sets, Sanrio merch from $18, 25% off bags from Evelyn’s Reverie, and more.
Sweet Juju is offering 15% off all jewelry, no coupon needed.
Twinkle Bat Designs
Twinkle Bat Designs is offering 20% off their Ko Fi store with code SBS2022.
Harajuku Hearts is offering 10% off Emily Temple Cute/Melody Basket dresses and 20% off when you by two or more.
Bay Area Kei Holiday Pop Up
BAK is offering $5 off VIP tickets for their Holiday Pop Up with code FLASHCM on Monday November 28. With this ticket, you’ll get to browse their vendors wares for an hour before the general public. If there’s an item you want at this event, be sure to snag this ticket.
Asami Moonland is offering 50% off their shop and free shipping on orders over $35.
Junyvette is offering 15% off their site and doing a Cyber Monday giveaway.
Lulu Sweet Kawaii Shop
Lulu Sweet Kawaii Shop is offering 25% off with code MONDAY.