2021 Black Friday Kawaii Round-Up

IIt is time for the 2nd annual Black Friday round-up featuring all things kawaii! (You can find last year’s here .) I’ll be updating this list throughout the weekend, so if you’re an indie brand and want to get added, please email me or DM me!

Glitter Bones Boutique

Canadian kawaii brand Glitter Bones Boutique will be selling lucky bags and holding a seconds sale, as well as offering buy 2 get 1 50% off pins and patches buy 2 get 1 free stickers.

Chocolate Chaud

Kawii apparel brand Chocolate Chaud has a Black Friday sale with items up to 75% off.


US based j-fashion brand Puvithel is offering 15% off everything in their store beginning November 26. Their store will close December 1. They will also be offering lucky packs and Crystal Heart packs.

Ivy Frozen

US lolita indie brand Ivy Frozen will have ready made stock in time for Black Friday. They’ve been posting previews of their dresses on their Instagram.

Starcrossed Lovelies

US brand kawaii Starcrossed Lovelies will be debuting their new collection, “Fluffy Constellation”, which includes leggings, scrunchies, and tights in four colorways on November 26. They’ll also be debuting a new colorway of their Clair du Lune and Bishoujo Bow Drop earrings. They’ll also be offering 20% off everything in their shop. All of these items can be found on the Lolita Collective’s website.

Le Flacon Boutique

Chinese lolita indie brand Le Flacon Boutique is offering “Thanksgiving Lucky Bags” with 4-6 items in sizes S, M, and L.


Seamii etsy

Canadian kawaii artist Seamii is offering 20% off everything in their Etsy shop, which includes a selection of stickers, jewelry, pins, prints and more. Sale ends December 1.

A. Gato Designs

US based apparel and accessory brand A. Gato Designs will be offering 20% off everything in their shop with offer code BFSALE20 from November 25 – November 29.


Russian apperal brand Kaneko will begin their preoder for their new series “Noblesse Oblige” beginning November 26. They will also be having a Black Friday sale November 26- November 28, with discounts of 10-30% ready made stock. They will also be offering 10% off their preorder on November 26 only. (Check out my review of one of their previous releases here!)


US kawaii accessory brand Whimsykei will be holding on a sale with 20-40% off select ready to ship items beginning November 26.


US indie lolita brand Belladonna will be offering up to 30% off select items November 26-November 29.


US indie appearal brand Dollbe will be offering 30% on the exclusive black colorways of their dresses November 26- November 29. This colorway is only available for these dresses once a year, so make sure you grab them while you can. (You can read my review of their Stainglass Garden JSK here!)

Strawberry Teapot

US based indie jewelry brand Strawberry Teapot is offering 50% off all black colorways of their accessories.

Waxpoetic Shop

Waxpoetic Shop

US based indie jewelry brand Waxpoetic Shop will be restocking their wrist cuffs in black and white, and also offering 20% off their entire store with code HOLIDAY21 on November 26 and November 27. (I have purchased from this shop many times, read one review here!)

Tomoyo’s Atelier 

Italian lolita indie brand is currently accepting preorders for their “Christmas Carol” and “Christmas Flower” sets. Preoder slots are limited to ensure arrival before Christmas.


French artist Siriusbound has mystery packs of pins and prints from now until December 20.

Kei Collective

US kawaii shop Kei Collective will be having sales both online and in person November 26-November 29, with different artists going on sale different days and 25% off second clothes in store only. Check their Instagram for details.

Kuro Shiro Kawaii

US j-fashion shop KS Kawaii will be having in-store and online promotions and discounts, including free use of their photo studio for in store guests.


US accessory brand Magicalgirlme will be debuting their new “Vintage Chocolate” series on November 26. It will feature rings, brooches, and necklaces, and 6 different designs.


US jewelry brand Bisoulovely is celebrating “Pink Week” beginning November 22. They’re offering preorders for special collections, debuting new series, and offering up to 40% off select items.

Dandy Puppeteer

US based accessory brand Dandy Puppeteer is offering 20% select items with code SHOPSMALL20.

Witch of the West

US based lolita brand Witch of the West will be offering 20% their shop November 26-November 29.

Koibito Clothing

US kawaii activewear brand Koibito Clothing is offering 15% with code BF2021 and a free gift for orders over $100.

Tiny Passerine Creations

US based jewelry Tiny Passerine Creations is releasing new pieces for Cyber Week and offering 15% off all items and buy 3 get 25% off for the weekend. Check their Instagram for previews.

Mary Syring

US based artist Mary Syring is offering 25% off their Etsy shop and is selling original art in their Instagram stories.

Kawaii Goods

US based kawaii brand Kawaii Goods is offering 10% off their Etsy store.

Miss Alphabet 

US kawaii apparel brand Miss Alphabet is offering 20-40% select items.

Lemongrass Decoden Case

Phone accessory brand Lemongrass Decoden Case is offering 20% off all items, including custom phone cases, on November 26 with code BLACKFRIDAY.

Empire Noir

US based lolita apparel brand Empire Noir is offering 20% off everything in their Etsy shop November 26-November 29.

Prismatic Pastel

Pastel kawaii apparel brand Prismatic Pastel is launching their Kickstarter for their new “Magical Rainbow Peignoir” on November 26.

Moonland Resin

US based jewelry brand Moonland Resin is offering 25% their entire shop and free shipping on orders over $35 from November 25-November 30.


Kawaii accessory and apparel brand Kittynaut is holding their annual “pin club vault sale” and offering a free pin with orders over $25 on November 24 and offering mystery bags and free shipping on US orders over $20 on November 29.


Brazilian lolita brand MeLikesTea has set aside some items for an “outlet sale”. Details will be posted to their Instagram story on November 26.


US based lolita apparel brand Mossbadger will have limited quantities of items from their Hauneli collaboration, including JSKs, berets, tarot decks, and more on November 27.

Teddy Rebel Co

US based kawaii brand Teddy Rebel Co is offering 20% off everything in their shop.

Maz’s Boutique

UK based kawaii brand is offering 10% off their Etsy shop with offer code MBBF21.


US based Clammyheart is offering 40% off bags, buy 1 get 1 patches, 30% off sun hats, 40% off all “old berets” and discounts on other apparel.

Cute Skirt Co

US based apparel company Cute Skirt Co will be launching, offering up cycled kawaii garments, matching accessories and plushies November 29. They’ll also be offering special holiday plushies at their launch.

Petals and Poison

US based gothic accessory and tea company Petals and Poison is offering 15% off all items with code NOIR, buy 3 get 1 free on teas and hot chocolate with code TEAPARTY, and 20% off their Lucerna collection with code TEASET.

Porcelain Song

US based gothic jewelry brand Porcelain Song is launching new styles of their rosaries, plus offering 20% off all items from November 27-November 29.


US lolita brand E.l.e.g.y. will be reopening their shop for 24 hours beginning November 27 at 10 am Eastern Time. They will also be offering 20% off with code THANKFUL. Jack JSKs and ready to ship items are excluded from the sale.

Le Petit Miaou 

US lolita brand Le Petit Miaou will be offering free US shipping for orders over $35, free adoptable dumplings for every $20 spent (up to 4 dumplings per order), and coupon codes for a future order on orders over $50.

L.O.M.O. Loungewear

US loungewear brand L.O.M.O. Loungewear is  offering a free eye mask with silver satin piping, an exclusive color not available in their shop.

Cotton Candy Feet

Brazil kawaii accessory brand Cotton Candy Feet is offering happy packs with a heart bag, 2 bracelets, 2 small hair clips, and 2 large hair clips. Happy packs will be live 12 am Brazilian time November 26.

Lolita Collective

The Lolita Collective, a collection of j-fashion indie designers from all over the world, is offering 20% everything in their store November 26-November 29. Their selection ranges from socks to dresses, bows to bonnets, and pins to pendants (Need some coordinate inspiration? I’ve got you covered!)

Miss Octopie

Kawaii apparel brand Miss Octopie has discounts of up to 35% off items in their store.

The Black Ribbon

US based apparel brand The Black Ribbon will open up preorders for their Astromancy JSK at 12 pm Pacific Time November 26.

Crystal Isis

Kawaii accessory brand Crystal Isis will be reopening their shop November 29 with new ready made stock.


Artist Phoodledoodles is offering 30% their prints, buttons, pins, and more with code THANKYOU30 November 26-November 29.

Neant Glass

US based glass accessory brand Neant Glass is debuting their new item “Le Vitrail” on November 27. The release will be limited to 25 pieces.


US based artist Avina will be offering their original art pins in collaboration with Puvithel. The pins will be available on Puvitehl’s website beginning 6 pm Eastern Time on November 26. This is the first time these pins will be available online and will be part of Puvithel’s promotion (15% off).

Jelly Ultra

Canadian kawaii accessory brand Jelly Ultra is offering 20% off orders over $15 and B grade charm grab bags.

Paradise Rose

US based kawaii brand Paradise Rose is offering 20% off orders over $25 November 26-December 1. They also have adorable packaging, making them perfect for gifting!


US based kawaii artist has released new items including stickers, charms, standees, and washi tape, and is offering 25% off with code BLACKFRIDAY25 and free shipping on orders over $50.

Peppermint Fox

Australian based brand Peppermint Fox is offering 20% off their store with code THANKYOU20.

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